October 2012 – Paris – Porte de Versailles
www.sixtydaysparis.com
“ The new place to be for real time fashion collections ”

A new event, why?
Because purchasing behaviors are undergoing important mutations.
To stay in line with the market mutations, independent businesses have to be able to renew their boutique offer and meet the expectations of buyers who are more and more informed.
The fashion rhythm has accelerated, going from two collections a year (fall/winter and spring/summer) to several collections throughout the whole year.
The change is mostly due to the fact that chain stores have adopted a different business model, featuring constantly renewed collections and shop windows.
Choice and renewed collections have become key concepts for boutiques!

To boost independent businesses
An offer in line with the latest trends
> to meet the expectations of well-informed and fashion-enthused consumers
> to purchase some of the season’s hits which hadn’t been anticipated

Collection turnover
> for customers who are on the constant lookout for novelty

Better stock management
> to avoid being out of stock

Towards a more efficiently-spread cash flow
> to limit the risks and have an increased visibility on purchases
> to match the new 45-day payment constraints
(LME: New economy laws implemented as of January 1st 2012)

Quality label for the season’s best-ofs
In a unique venue devoted to real-time fashion collections
An international selection of the best short-term experts gathered during four days
> well-established creative and reactive brands
> men’s and women’s ready-to-wear collections + fashion accessories
A brand selection comity for a 100 % quality label
> aimed at the short-term fashion collections of the winter 2012
> to reinforce the pertinence of the trade show offer
> to give buyers fashion products in line with their needs which can be delivered as soon as possible
Time saved for buyers
> who are able to enhance their long-term purchases with short-term purchases during the season, in one same venue
during the fashion trade show season at Porte de Versailles.
> clarification of the offer

Become part of this new event
To develop your reputation and increase your visibility
Increase your contacts
> 70,000 retailers and chain stores from all over the world gathered during 4 days at Porte de Versailles
Buyers that are loyal to your collections
> because you meet the fashion expectations of the moment
Boost your sales
> the ultra short-term segment represents 30% of the purchasing needs and this market share is in constant evolution (source: IFM)
The reactivity expert
> show and promote your expertise!

REACT TO THE MARKET MUTATIONS AND OPT FOR “SIXTY DAYS”

More Information:

Agent Spain, Portugal and Italy :
Charlotte Fortunet Arcamone
Tel: 0034 669 201 493
Email: charlotte@fidancia.com