Last May, WSN DEVELOPPEMENT took over the operational management of al the trade shows or ganized by the SODES* and anounced they had taken a 50% share in the MESS AROUND show. This new shuffling of the cards wil bring great changes to the world of Parisian fashion shows as soon as January 2012.

* PRÊT-A-PORTER, THE BOX, ATMOSPHERES.

The new calendar in 1st SESSION
Winter collections : 21TH-24TH January 2012
Summer collections : 30TH June – 3RD July 2012

For more than 10 years, the question of calendar has ben regularly brought forward. And not without reason : fashion seasons are moving forward !

From the raw materials trade shows to the fashion weeks, the events are organized earlier and earlier. Rejected several times for lack of consensus, the date of the end of June / beginning of July will finally take all its meaning as soon as 2012 and allow the trade shows at Porte de Versailles to position themselves as the 1st buying event for the spring-summer collections. As it is a good time for foreign buyers, this new date will also aim at expanding the international recognition of WHO’S NEXT PRÊT-A-PORTER, and be complementary with the men fashion showrooms being held in the capital at the same time.
Even if WSN DEVELOPPEMENT teams are aware the changes may be inconvenient at the beginning, they must however anchor WHO’S NEXT PRÊT-A-PORTER in a long term vision and accompany the brands during more
favourable periods for their business expansion.

A clear segmentation enhancing each market.

The new organization will propose 6 large fashion atmospheres :
FAME – PRIVATE – Mr.BROWN – PREMIERE CLASSE – LE CUBE – MESS AROUND.

Among them, WHO’S NEXT PRÊT-A-PORTER PARIS will devote a large and unifying space to its core market: women ready-to-wear. Around this pillar, some complementary and attractive sectors such as urban fashion, men, fashion accessories, shoes and leather will aggregate. To enhance this entire offer, WSN DEVELOPPEMENT counts on the development of specific services, adapted to the needs of brands, according to their typology and atmosphere. Thus, catwalk shows, trend forums, styling exercises, theme exhibitions, conferences and evenings, will give a rhythm to each atmosphere. This will have a double goal: inform the professionals
and put forward the creativity and added value of each exhibiting brand.

FAME
hall 4

FAME features the top creative international women’s ready-to-wear brands. This exclusive selection is deliberately restricted to 200 exhibitors each season and is a must-see for retailers and department stores in search of exclusive, upscale products.
Among brands in this area : Faliero Sarti, Le Mont Saint-Michel, Manoush, Misericordia, Orla Kiely, Sessun, Sita Murt, Sofie D’hoore, Swildens, Valentine Gauthier, Les fées de Bengale, Marlota, TCN, Petit Bateau, Masscob, Hoss Intropia…

PRIVATE
hall 7.1 & 7.2

PRIVATE hosts all the top international women’s ready-to-wear labels. Buyers can follow a special trail to view contemporary and commercial collections grouped by fashion sector. The offer is divided into key markets such as Timeless, Designer, Whimscical and Evening.
Among brands in this area : American Vintage, Creaconcept, Darling, Deby Debo, Derhy, Devernois, Elisa Cavaletti, Et Compagnie, Finette, Garella, Guess by Marciano, Helena Sorel, Josephine & co, La fée Maraboutée, Lauren Vidal, Mais il est où le soleil?, Scapa, Loreak Mendian, Lio de faldas, Mamatayoe…

MR.BROWN
hall 3

FACE becomes MR.BROWN : more than 300 textile, shoe and accessory brands are represented across two complementary markets : Menswear and Urban Wear, brought together in one hall.
Among brands in this area : Sebago, Timberland, Palladium, Veja, Pantofola D’oro, Façonnable Tailored Denim, Musto, Schmoove, Schott N.Y.C…
Converse, New Balance, Puma, Onitsuka Tiger, Freesoul, Desigual, Le Temps Des Cerises, Kaporal, Eleven Paris, Bench, Bunker, Buggy, Centenario, Dr. Martens…

PREMIERE CLASSE
hall 4, 3 & 2.2

The international event for fashion accessory designers is the market’s leading platform targeted at the ready-to-wear retail market. Some 600 labels take part each season.
Among brands in this area :
Jewelery : Philippe Audibert, 5 Octobre, Tatty Devine, Monies, N2, Susan Svell…
Bags : Coccinelle, Aridza Bross, Great By Sandie, Leapioperaie, Giallow, Zazo accessories…
Shoes : Anniel, La Botte Gardiane, Swedish Hasbeen, Arche, About Arianne, Swedish Hasbeens…
Scarves : Marc Rozier, Manila…
Belts : Maison Boinet, Nanni…
Hats : Anthony Peto, Stetson…

LE CUBE
hall 2.2
The area presents the leather goods offer of Porte de Versailles by honoring leather and luggage trought all the actors of the sector : creators of small leather goods, manufacturers of luggage and travel accessories, and bag brands.
Among brands in this area :
Abbacino, Clima, Dimoni, Fossil, Hello Kitty bags, Go travel, Roncato…

MESS AROUND
hall 2.1

MESS AROUND is the shoe trade’s key information and B2B event. With more than 300 labels for women, men and children, MESS AROUND caters to all consumer segments and answers to the needs of the entire retail shoe industry.
Among brands in this area :
Kickers, Aigle, El Naturalista, Dkode, Mephisto, Buggy, TBS, Patrick, Les Tropeziennes, Palladium, Converse, Big Star, Menbur, Kenzo…
Chaussures Enfant : Naturino, Petit Bateau, GBB, Mod8, Aster, Chipie, Bopy, Primigi, Aigle Kids, New Balance Kids…